Client
BioEnergetic Alchemy
Tagline
Permanent Healing for Passionate Therapists and Medical Professionals
Brand Overview
BioEnergetic Alchemy is a trauma-informed healing practice that blends cutting-edge science with ancient energy medicine to deliver permanent, measurable results. It uniquely supports psychotherapists and health professionals by addressing emotional and physical burnout through scientifically-backed bioenergetic techniques.
mission
vision
To be a globally recognized leader in holistic trauma
healing, where cutting-edge science and ancient energy
medicine converge to empower psychotherapists and health
professionals, fostering deep emotional transformation,
personal growth, and sustainable well-being.
To offer bio-energetic healing sessions to psychotherapists
and professionals across California and remotely nationwide,
while becoming a leading voice in trauma-informed healing
by blending science and spirituality.
brand archetypes
The Sage
The Caregiver
target audience
Psychotherapists and health professionals aged 30-60, primarily located on the West Coast, USA, with mid- to high-income levels ranging from $85,000 to $125,000 annually. These individuals face challenges like burnout, emotional exhaustion, and overwhelming responsibilities, and are motivated by a desire for emotional balance, professional growth, and holistic healing solutions that integrate science and spirituality.
Project challenges
The naming process presented significant difficulties in balancing the need to clearly communicate the essence of the work with the preferences and mindset of the target audience. Selecting a name that would attract the audience while staying authentic to the brand’s mission and product required careful consideration and iteration. Overall end product was a success.
Project stregnths
The brand’s market research and guerrilla testing were exceptionally thorough, leveraging the extensive networks of both the strategist and the founder. This provided invaluable feedback during the brand strategy phase, ensuring the positioning and messaging resonate deeply with the target audience.
