Client
Manage My Home
Tagline
The Homeowners Key To Living Freely
Brand Overview
Manage My Home provides high-class home management services aimed at affluent homeowners who value time freedom and expert care. It is positioned as a solution to alleviate the burden of homeownership, focusing on creating order, delivering first-class experiences, and maintaining a nurturing, customer-focused approach. Through intelligent expertise and a clean, professional aesthetic, the brand establishes itself as a modern and reliable partner in home management
mission
vision
Our vision is to redefine homeownership by becoming the global standard for high-class, hassle-free home management. We aspire to create a world where every homeowner experiences seamless service, enhanced property value, and the freedom to live life fully.
To empower homeowners to reclaim their time and focus on what truly matters by providing exceptional, expert-driven home management services. Through intelligent solutions and personalized care, we ensure every home is a sanctuary of order, comfort, and joy.
brand archetypes
The Hero
target audience
Affluent homeowners aged 30-50, typically married with children, and earning a combined household income in the top 20% of their demographic. These individuals value time freedom, family connection, and first-class experiences, often delegating tasks to trusted experts to prioritize quality time and meaningful experiences. They seek reliable, high-end solutions to alleviate the stress and burden of home maintenance, allowing them to focus on personal and professional aspirations
Project challenges
Trademarking the brand and product presents a significant hurdle, particularly given the urgency of the launch date and deliverables. Collaborating with trademark attorneys to secure clear, legally defensible brand ownership is critical, but the process can be time-consuming and complex due to the difficulty of protecting a unique name under the law.
Project stregnths
This brand has a strategic advantage in balancing its appeal to both homeowners and high-net-worth investors. By targeting homeowners in phase one and transitioning toward investors in phase two, it effectively positions itself for nationwide franchise expansion while addressing the needs of its dual audience.
